All of you have, at some point or other, probably have wondered, “how can I go Viral overnight?” Well, if your Instagram account isn’t going viral, it’s due to some steps thatyou are not taking. To help you make your Instagram account more liable to go viral, here are important dos and don’ts with actionable steps and real-world insights.
What You Need to Do when not going viral
1. Target Your Audience Effectively
The most crucial aspect of creating viral content is knowing whom you are targeting and what moves them. If you don’t, things will surely take a downhill road.
Case Study Insight: The Paramantra real estate CRM campaign succeeded because it ensured that the targeted Facebook ads were actually made with a specific audience in mind. This way, content reached the right people, which eventually translated into higher engagement and conversions.
Your Turn: Scan through the insights Instagram gives you about your followers: demographics, behaviors, and preferences. Craft the content to talk to them directly. For example, if they are interested in tech, then write posts that center on the same; use stories that resonate with their interests, or apply interesting visuals to capture their attention. The idea is to make your posts best suit their needs and preferences.
2. Consistency is Key
Going viral takes a fair amount of creativity and timing. Consistency in posting assures that content is viewed often enough to increase the odds of hitting it right at the right time.
Your Action: Plan out a content calendar. This way you know exactly what you’re posting and when, so there are minimal surprises. Stick to a regular posting routine but experiment to find what works well for you and your fans, whether that’s daily, three times a week, or weekly.
Make sure your brand voice does not suffer but is perfectly suited for the tone of all of your posts so it stands out to your account immediately.
3. Engage Actively with Your Audience
Instagram is just not surrounded around posting pictures. It’s a social networking app. Your content compounds when you are posting for the people who wait for your content to get posted on a daily basis, and that only comes once you start networking. Thus, interacting with your audience is very important.
Case Study Insight: Meza Mania was posting likesable content, while interacting with their followers by replying to comments and DMs as well as creating user-generated content. That made followers feel connected and valued, which resulted in brand loyalty.
Your Action: Your work does not end once you have posted a picture/reel?carousel. Your work starts then; interact with your followers through responses to comments, answering questions within comments, and engaging through direct messages. What you can do further using Instagram is leverage the features available to you, such as polls, questions, and quizzes in your story, to interact.
4. Leverage Paid Ads for a Boost
Organic reach is important, but at times, one needs a little nudge from paid advertisements. A good ad campaign can increase your visibility to a huge extent and help deliver the message to a wider audience.
Insight from Case Study: Strategic placements of ads for Paramantra and Meza Mania helped the clients peak in engagement rates and become visible to more people. If your brand is looking to run a profitable ad campaign, head to this article. Action Your Way: Invest in Instagram ads that will broaden your outreach. Whether you will be advertising a post, story, or a product, align the ads with your brand identity and audience. With a small budget, you can be sure of going viral.
5. Use High-Quality, Creative Content
The quality of your content is likely to make or break your chances of going viral; unique, creative visuals are more likely to be viewed and shared, increasing the spread of your content.Your turn: Invest in high-quality visuals, be it professional photography, creative graphics, or engaging videos. Feel free to experiment with different formats, from Reels and stories to carousel posts. Follow the current trends and put your own twist on them. The more original and visually captivating your content is, the stronger its chance of catching a visitor’s eye.
What to Avoid when not going viral
1. Over-Commercialization
The public is smart; they know when something is being overly promotional from a mile away and will just scroll on. Nobody will be interested in oversaturated content because they want to see the authentic you.
What Not to Do: Don’t crowd your feed with overly promotional content, but rather find a healthy balance between what you are promoting and the other value-adding content you can bring to your audience, be that in terms of entertainment, education, or inspiration. Try to think of ways to include your products in the conversation without making it all about the sale.
2. Don’t Ignore Insights
There is enough analytics from Instagram that could help understand things with your posts, who should be your audience, and what kind of content will appeal to them. Ignoring all this insight is an opportunity lost for the improvement of your strategy and raises the possibility of going viral.
What Not to Do: Don’t ignore the analytics that Instagram provides. Look at your posts regularly for engagement metrics such as likes, shares, saves, and comments. Be aware of what drives engagement and what doesn’t, and pivot your content strategy based on what you’ve found. Without data-driven learnings, it’s blind flying.
3. Avoid Inconsistent Posting
Irregular posting is a sure route to losing traction and engagement on Instagram. If you’re not landing regularly in their feeds, you will become irrelevant.
What Not to Do: Don’t let your posting schedule become spotty. Inconsistent posting will create inconsistent visibility, engagement, and therefore, followers. Consistency breeds momentum and keeps your brand at top of mind.
Use relevent and not banned hashtags: Banned or irrelevant hashtags can badly be used for increasing the reach of your content. Ban hashtags limit the visibility of your post, and irrelevant hashtags make your content look spammy.
4. Avoid Lack of Interaction
Instagram is a two-way street, and just posting content without engaging with your audience isn’t going to take you very far. Followers want to have this sense of belonging, so they don’t feel like just observers, but active participants.
Do not share and ghost. If you’re not engaging with the audience, you are missing chances to work on a relationship and to build a community. The more interactive your audience is likely to be content shared, the more it goes viral.
Conclusion
Going viral with Instagram is not an easy task but with the right strategies in hand can give an added boost toward success. At ViralOmega, we help you just do that with our service for improvement in Instagram performance. Our strategy helps target your audience effectively, post regularly, engage with your followers actively, run paid ads, and above all, make quality content. Partner with us today, and we’ll ensure you build a sparkling, viral presence on Instagram! Contact us today!
